Columbus, Ohio - a recent BigResearch survey found that consumers in the market of new sets of sheet, towels and other textiles for the home are choosing to Walmart, ensuite Bed & beyond a distant second.One in five (21.3%) of consumers surveyed purchased at Wal-Mart more often for household linens compared with 13.2 per cent who visited Bed Bath & outside. JCPenney placed third at 8.4%, then the destination (6.0%) and Kohl (4.4%) as the favourite destinations for purchases of bedding, bedding and curtains.Within these soft home categories, price (70.2%) remained a dominant factor for purchase in a particular store, according to BigResearch although selection (45.2%), quality (41.0%), location (34.4%) and the reliability of a retail (16.3%) also play key rolesthat examined the 8,000 consumers.
Wal-Mart does not have a constant in his first post suspension, however. "While the discount is likely to wear the Crown of bed linen and bedding and curtains in the foreseeable future", said BigResearch, rate of migration of this month the consumer suggests slight weakness between Walmart customer base.The rate of follow-up to new customers who began to have a store in the last year against those who have left last year to determine where a reading positive net growth spells to a dealer.
The recent index shows that Walmart, JCPenney, and Kmart are experiencing deficits of client with - 2.5 - 2.0 and-3.6 qualifications, respectively. Bed Bath & Beyond and destination apparently are better positioned to win customer share.
One in four buyers of bed linens and clothes of bed/curtains (25.7%) of one year or less cited high prices as a reason to change stores. Other factors include the uncomfortable location (10.5%), poor quality (7.5%), competitor of advertising (7.5%) and lack of more recent styles (6.4%).
In general, the survey found that consumers are slightly less confidence in the economy of this month than last month. Less than one in three (29.1%) said they are very insurance/insurance on the possibilities of a strong economy, two points down from 31.2% in February down and down slightly from March 29.8% 2010.
Even so, this month numbers are enhanced by 19.5 per cent of the March, 2009. Even so, BigResearch added, "consumers are feeling much less optimistic in comparison with March 2007," when high confidence levels were more widespread (46.9%).Lectra is the world leader in integrated solutions that automate, simplify and accelerate the design of products, development and manufacturing processes for industries using soft materials. Lectra develops the most specialized software and... more
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